IDENTITY & BRAND DEVELOPMENT

SHED THEORY

VISUAL IDENTITY FOR ALBUM ROLLOUT

This specific project was tied to Natural Born Theorists, the sixth album from Shed Theory, a music collective I’m both a part of and deeply inspired by. Shed Theory began in 2022 with Volume 1, a project rooted in floaty self-production, lo-fi drum breaks, and the raw chemistry of 13 independent artists. While our early work built a strong foundation, it wasn’t until Nod Theory later that year that we found our sound, blending cloud rap with ambient, dreamlike textures that helped define our identity.

With Natural Born Theorists, we wanted to do something different. We repurposed fragments of our original sound and combined them with our more refined, recognizable tone. As part of the rollout, I contributed through visual and merchandise design, creating pieces that not only matched the sonic atmosphere but also invited listeners to reflect on how far we’ve come.

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MERCHANDISE